Brand Differentiation and Niche Marketing Strategies for Client Service Firms

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We help established firms in finance, real estate, and legal services stand out from the masses, build enduring brand value, and effortlessly attract their ideal clients.
From Bland to Brand Brilliance
We immerse ourselves in your brand, industry, and audience to gain a deep understanding of your business.
The Problem:  In the crowded client service marketplaces, differentiating your brand is tough. You offer similar services to competitors (which there are a lot of), the complex nature of your work can make it so your prospects and clients have a hard time articulating what you do, and compliance regulations make branding a royal challenge. You've grown through word-of-mouth referrals and COI efforts but wonder if there's a smarter way forward. Marketing often takes a backseat because you're unsure of its ROI, leaving you frustrated with ineffective tactics. How do you articulate your unique value and attract the clients you truly want in a sea of sameness?
We define a clear marketing strategy that aligns with your goals and establishes key performance indicators.
Our Solution: With deep expertise in brand building, marketing strategy, and these unique industry challenges, Wonderlab Strategy can help you:
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- Authentically tell your story
- Differentiate your firm through compelling storytelling, design, and messaging
- Develop strategies that deliver real ROI
- Attract your ideal clients effortlessly
- Enhance your firm's bottom line with strong brand value

You are not the same as your competitors, and your marketing shouldn’t be giving you a headache.
Ready to transform your brand? We can help. Sign up for our Wonder Weekly newsletter or schedule a complimentary introduction call.
Welcome to Wonderlab.
Our services
Your one stop shop for brand creation, strategy, and activation. These are the services we specialize in to help your firm differentiate, attract your ideal clients, and grow your bottom line through brand value.

Brand Build or Rebrand

Your brand is more than just a logo or your last name; it's a living, breathing entity that attracts ideal clients, team members, and partners. This service is for firms looking to create a cohesive and compelling brand identity that differentiates them in the marketplace and takes them to the next level of growth.

This could include:

  • Brand Building & Identity

  • Logo Design

  • DBA Naming

  • Graphic Design

  • Website Design

  • Niche ICP's

  • Custom Marketing Collateral

Fractional CMO Services & CMO Consulting

You are tired of spending money and resources on marketing that you're not sure is delivering an ROI or helping you grow exactly how you want. This service is for firms looking to optimize their existing brand and resources to align with their business goals and achieve sustainable growth.

This could include:

  • Strategic Planning 

  • Market Analysis 

  • Brand Positioning 

  • Budget Management 

  • Team Leadership 

  • Performance Metrics

Ongoing Brand Management

Once you’ve got the dream brand built, the real fun begins - activation. We can work with your existing resources or fully outsource your brand management elements so that you are maintaining your firm’s brand identity through targeted marketing tactics.

This could include:

  • Email Marketing

  • Social Media Marketing

  • Content Creation & Marketing

  • Short & Long Form Video

  • Founder Personal Branding

  • Podcast Strategy

  • Our WONDER Process:
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what we're about

01

fun
We immerse ourselves in your brand, industry, and audience to gain a deep understanding of your business.
Creating beauty is fun. We dream, research, take risks, challenge molds, and innovate. We prioritize staying inspired, because we know that is where our most quality work comes from. And, we bring the fun into our client engagement process.

02

relationship
We define a clear marketing strategy that aligns with your goals and establishes key performance indicators.
People first, period. We believe that good relationships are what make life worth living. Because of that, we value human connection above all else and prioritize the person in our process- as team members and with our clients. We are about advocacy, teamwork, respect, leadership, and love. It is our goal that our clients love their interactions with us and that we deliver an over-the-top-wow-experience, and heck, maybe even become friends.

03

brilliance
Our team brings your strategy to life through creative and technical execution, crafting compelling campaigns that drive results.
Good marketing is pure brilliance, and we are here to deliver outstanding results. We work diligently to help you craft the right message, to the right people, in the right places. We are passionate about the unsexy work - building the data and systems to support your marketing strategy so that it is flawlessly executed. Our work is quality, excellent, innovative, and data-driven.
Meet the team
Our team is lean and nimble. Whatever your needs are, we will assemble the right resources to deliver outstanding results - at a fraction of the time and investment compared to using a traditional agency.
Emily Armstrong
Founder & Visionary

Emily is a strategic leader and innovative marketer with a diverse background in health & wellness, branding agencies, big tech, start ups, and finance. As our firm’s Visionary, her focus is to help entrepreneurs and small business owners of service-based firms clarify their message, find their people, and drive business growth.
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She is always dreaming big and thinking outside of the box, challenging the mold and pushing the status quo. These qualities are what helped her build a reputable financial planning brand in Boulder, CO where she created proprietary deliverables and processes, a remarkable client experience, and strategic paths of company growth rooted in research and data.
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Personally, Emily is a wife, a wannabe Chef and sommelier, an avid reader, traveler, die hard CU Buff fan, sports junkie, and a mom to a beautiful boy named Adger. She loves spending time with her friends and family.

Eric Schloesser
Creative Director

Eric is Emily’s brother and built-in best friend. There’s not much that Eric can’t do. He is the perfect Yin to her Yang because she has the ideas, and he can bring them to life.

Eric is our firm’s integrator, website wizard, and overall genius who can wear a lot of hats. Eric is a well-known professional dancer in Los Angeles, having shared the stage with Lady Gaga, Beyoncé, Dua Lipa, and more. Additionally, he is pursuing his bachelor's degree in Mechanical Engineering at Yale University in the fall.

When Eric is not dancing or working on a passion project with his friends, he is outside exploring a beautiful corner of the world, working on his beloved car, drinking craft coffee, or exploring a brewery.

Denae Luce
Graphic Designer

Denae Luce is a graphic designer based in Los Angeles, California. She earned her B.S. in Business Administration from the University of Southern California, in addition to completing minors in Communication Design and Dance. While at USC, her studies included a diverse range of topics, including graphic design, web design, marketing, consumer behavior, communications and strategic management.

As a freelance designer, Denae incorporates her diverse range of studies and previous experience in both sales and marketing at large corporations to create designs that are more than just beautiful visuals. Her designs are powerful tools that communicate the “why” of the marketing effort and drive real results. Her experience working with clients from a variety of industries, including healthcare, finance and entertainment, has only strengthened this expertise of producing effective, appealing and successful designs for clients of all backgrounds.

Rylinn Szmyd
Social Media & Content Strategist Intern

Meet Rylinn, our rockstar intern at Wonderlab Strategy. She is one sharp cookie blending creativity and innovation in building the Wonderlab brand. A junior at CU Boulder, she's pursuing Marketing and Business Analytics, with a minor in Media Studies. Her certifications in Mailchimp and Google programs and obsession with social media strategies underscore her dedication to excellence and passion for helping brands elevate their digital marketing.

When not working or studying, Rylinn is a live music & concert junkie, one of seven siblings, and lake girl at heart who dreams of taking on a big city someday. Her fresh perspective and commitment makes her a valuable asset to Wonderlab’s brand and story.

Numbers That Matter
Our team boasts a impressive history of delivering high-impact results, leveraging their expertise to build lasting relationships and drive meaningful engagement.

5

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countries

99

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Campaigns

24

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Awards

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Real Stories, Real Results
"Emily elegantly and effectively gave voice to the heartbeat of our firm. She personifies what Charles Duhigg describes in his recent book, Supercommunicators, when he writes, “The best listeners aren’t just listening…they’re triggering emotions by asking questions, expressing their own emotions, doing things that prompt the other person to say something real.” Do yourself, your team, and your clients the favor of utilizing Wonderlab Strategy to tell your story.
Emily Chen
Luis Menjivar, Financial Advisor at Northwestern Mutual
"Emily went above and beyond to understand my business and the message that I wanted to convey. I would highly recommend her."
Emily Chen
Ryan Schaefer, Financial Advisor at Northwestern Mutual
"Wonderlab challenged and inspired us. Their process made us think about how we really wanted to tell our story. What we say on our website is exactly what I want to tell people about us. They guided us, made us look inward, took our input and created a really good mirror."
Emily Chen
Tom Murphy, Managing Partner at Summit West Property Management
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